William Trew Merrick

Technology advisory and procurement firm, Madison, WI area

Promoted February 2024 from Enterprise Account Manager (November 2022 to February 2024).

• As Enterprise Account Manager: top 25% revenue earner; learned the product portfolio and sold within the first month; prospecting, consulting conversations and onboarding.
• Promoted into implementation and project management for top customers after minimal time in the ISP industry.
• Run 180+ simultaneous implementations (industry norm about 60 to 100 with a small team) for client programs spanning over 1,000 locations nationwide.
• Lead a cross-functional team of internal and external stakeholders, partners and vendors; report to the VP of Sales with regular reports to sales managers.

TM Initiatives (consultancy), Madison, WI area

• Help clients with everything from startup business strategy to Microsoft and other tool implementation to full custom ERP development and implementation.

Imbed Biosciences, Inc., Middleton, WI

• Grew veterinary revenue from less than $5,000 to over $90,000, despite COVID disruption.
• Owned the veterinary channel end to end: direct sales, distributor partnerships, webinars and customer-facing programs.
• Reviewed and negotiated contracts with the largest veterinary product distribution companies.
• Trained MWI Animal Health distributor reps, directed sales partners and did ride-alongs.
• Built a network of key opinion leaders and clinical stakeholders.
• Managed the entire veterinary business: advertising budgets, customer service, distribution, marketing, social media, strategic planning and website.

JangoBio, LLC, Fitchburg, WI

• Ran investor relations, including Saturday investor meetings, and organized a friends-and-family raise.

Sentier HC, LLC, Brookfield, WI

• Grew the business to over 1,000 clinics through sales and business development.
• Negotiated contracts with national distributors and veterinary clinic groups, including inclusion in the VCA catalog.
• Trained 300+ Henry Schein Animal Health reps (50+ devices in the field from that channel) and MAI distributors; did ride-alongs.
• Main salesperson; hired and trained a successor and hired inside sales; oversaw the office manager and salesperson.
• Coordinated 30+ trade shows, including budgeting, sourcing, sales detailers and swag.
• Built business plans, pitch decks and investor updates for main investor MAI Animal Health ($250K initial investment, followed by ongoing capital infusions and full acquisition); forecasting and market modeling.

Promote Local, LLC, Madison, WI

• Founded the agency and bootstrapped it to over $100k annual revenue in the first year, with 12+ clients.
• Led sales with 2 reps; consultative client management with work scoped, expectations set and delivery on time and on budget.
• Created Statement of Work contracts and investor pitch presentations; managed budgets and payroll.

SOLOMO Technology, Inc., Madison, WI

• Primary market research by cold calling and walking into 100+ local businesses; regular competitive analyses for the CEO to present to investors.
• Recruited and led a student intern team doing market research and go-to-market pitching to downtown Madison businesses.
• Promoted twice; learned and participated in Agile software development.