William Trew Merrick

Business Systems Builder

Madison, WI area · linkedin.com/in/trewmerrick

Summary

Business systems builder. Designed the Airtable, Microsoft Power Automate and Azure OpenAI platform that runs 180+ simultaneous implementations, covering ERP, project management, inventory, CRM, ticketing and email. Through TM Initiatives delivers fixed-scope Airtable operations systems and full custom ERP work. Started as a business analyst and SQL builder; integrated CRM, web, shipping and support into one system at Sentier HC.

Core Skills

Experience

Project Manager (Enterprise Implementation)

November 2022 to present

Technology advisory and procurement firm, Madison, WI area

Promoted February 2024 from Enterprise Account Manager (November 2022 to February 2024).

  • Built the implementation platform in Airtable, Microsoft Power Automate and Azure OpenAI covering ERP, project management, inventory, CRM, ticketing and email.
  • Run 180+ simultaneous implementations (industry norm about 60 to 100 with a small team) for client programs spanning over 1,000 locations nationwide.
  • Built a customer portal and an internal client-facing product.
  • Track supplier performance, identify gaps and build process improvements; built reporting functions executed by the company's data analyst.
  • Promoted to implement and manage a newly created Project Management Center of Excellence.

Owner and Consultant

May 2022 to present

TM Initiatives (consultancy), Madison, WI area

  • Deliver fixed-scope Airtable operations systems that replace CRM, project management and spreadsheet ops for small businesses.
  • Designed and implemented a full ERP replacement for a Chicago industrial bakery.
  • Help clients with everything from startup business strategy to Microsoft and other tool implementation to full custom ERP development and implementation.
  • Provide ongoing Microsoft 365, security and operations support for a client firm.

National Accounts Manager (Veterinary)

October 2019 to May 2022

Imbed Biosciences, Inc., Middleton, WI

  • Owned the veterinary channel end to end: direct sales, distributor partnerships, webinars and customer-facing programs.
  • Grew veterinary revenue from less than $5,000 to over $90,000, despite COVID disruption.

Business Manager (Project Managed a $2M Laboratory Buildout)

August 2018 to October 2019

JangoBio, LLC, Fitchburg, WI

  • Developed and managed the JangoCell.com e-commerce site for standardized cell culture products.
  • Project managed sourcing and vendor relationships for a $2M cell culture laboratory buildout (ThermoFisher, MilliporeSigma).

Employee #1: Sales, Marketing, Business Development, Product Development

January 2016 to May 2018

Sentier HC, LLC, Brookfield, WI

  • Built the website and CRM, set up ShipStation and Zendesk, and integrated them with device serial tracking into one system.
  • Built the warehouse operation for devices imported from China, with serial tracking, ISO 9001 batch QA and lot management.
  • Ran 12+ beta sites, including clinical testing of ZUMAYA needle ECG probes; gathered requirements for a telehealth web app.
  • Managed Vetcorder software and hardware development from concept to deployment and lifecycle; launched version one as a consultant.

Founder and CEO

August 2014 to December 2015

Promote Local, LLC, Madison, WI

  • Scaled a SaaS prototype to 12+ beta businesses and 50+ users in 60 days; wrote the software definition documents and managed the product lifecycle.
  • Founded the agency and bootstrapped it to over $100k annual revenue in the first year, with 12+ clients.

Program Sales Manager (Previous Titles: Business Analyst, Marketing Coordinator)

March 2012 to August 2014

SOLOMO Technology, Inc., Madison, WI

  • Business analyst on 12+ custom mobile app projects; defined requirements with internal and external stakeholders and wrote technical documents.
  • Built a custom SQL database application that scraped Craigslist to find arbitrage opportunities for a used-car dealer client.
  • Promoted twice; learned and participated in Agile software development.

Ventures

Education and Credentials

  • B.S. Economics (Math Emphasis) and Psychology, University of Wisconsin-Madison, 2012
  • Google Project Management Certificate; PMP-eligible
  • Named inventor on patents

Military Service

  • Machinist's Mate, U.S. Navy, Honorable Discharge, 2003 to 2006
  • USS Enterprise, Main Machinery Room No. 2

Earlier Experience

English Tutor, Literacy Network (June 2010 to April 2012); Data Entry and Technical Support Intern, Wisconsin Medical Society (November 2008 to June 2010); Assembler (Filters), Research Products (now AprilAire) (September 2006 to October 2007)