William Trew Merrick
Business Systems Builder
Madison, WI area · linkedin.com/in/trewmerrick
Summary
Business systems builder. Designed the Airtable, Microsoft Power Automate and Azure OpenAI platform that runs 180+ simultaneous implementations, covering ERP, project management, inventory, CRM, ticketing and email. Through TM Initiatives delivers fixed-scope Airtable operations systems and full custom ERP work. Started as a business analyst and SQL builder; integrated CRM, web, shipping and support into one system at Sentier HC.
Core Skills
- Airtable
- CRM / ERP / PM system design
- Microsoft Power Automate
- Azure OpenAI integration
- Business analysis and requirements
- Integrations (ShipStation, Zendesk, web)
- SQL; custom database applications
- Excel / Power Query
- Reporting design
- Customer portals
- Web and e-commerce builds
- Process improvement
Experience
Project Manager (Enterprise Implementation)
November 2022 to presentTechnology advisory and procurement firm, Madison, WI area
Promoted February 2024 from Enterprise Account Manager (November 2022 to February 2024).
- Built the implementation platform in Airtable, Microsoft Power Automate and Azure OpenAI covering ERP, project management, inventory, CRM, ticketing and email.
- Run 180+ simultaneous implementations (industry norm about 60 to 100 with a small team) for client programs spanning over 1,000 locations nationwide.
- Built a customer portal and an internal client-facing product.
- Track supplier performance, identify gaps and build process improvements; built reporting functions executed by the company's data analyst.
- Promoted to implement and manage a newly created Project Management Center of Excellence.
Owner and Consultant
May 2022 to presentTM Initiatives (consultancy), Madison, WI area
- Deliver fixed-scope Airtable operations systems that replace CRM, project management and spreadsheet ops for small businesses.
- Designed and implemented a full ERP replacement for a Chicago industrial bakery.
- Help clients with everything from startup business strategy to Microsoft and other tool implementation to full custom ERP development and implementation.
- Provide ongoing Microsoft 365, security and operations support for a client firm.
National Accounts Manager (Veterinary)
October 2019 to May 2022Imbed Biosciences, Inc., Middleton, WI
- Owned the veterinary channel end to end: direct sales, distributor partnerships, webinars and customer-facing programs.
- Grew veterinary revenue from less than $5,000 to over $90,000, despite COVID disruption.
Business Manager (Project Managed a $2M Laboratory Buildout)
August 2018 to October 2019JangoBio, LLC, Fitchburg, WI
- Developed and managed the JangoCell.com e-commerce site for standardized cell culture products.
- Project managed sourcing and vendor relationships for a $2M cell culture laboratory buildout (ThermoFisher, MilliporeSigma).
Employee #1: Sales, Marketing, Business Development, Product Development
January 2016 to May 2018Sentier HC, LLC, Brookfield, WI
- Built the website and CRM, set up ShipStation and Zendesk, and integrated them with device serial tracking into one system.
- Built the warehouse operation for devices imported from China, with serial tracking, ISO 9001 batch QA and lot management.
- Ran 12+ beta sites, including clinical testing of ZUMAYA needle ECG probes; gathered requirements for a telehealth web app.
- Managed Vetcorder software and hardware development from concept to deployment and lifecycle; launched version one as a consultant.
Founder and CEO
August 2014 to December 2015Promote Local, LLC, Madison, WI
- Scaled a SaaS prototype to 12+ beta businesses and 50+ users in 60 days; wrote the software definition documents and managed the product lifecycle.
- Founded the agency and bootstrapped it to over $100k annual revenue in the first year, with 12+ clients.
Program Sales Manager (Previous Titles: Business Analyst, Marketing Coordinator)
March 2012 to August 2014SOLOMO Technology, Inc., Madison, WI
- Business analyst on 12+ custom mobile app projects; defined requirements with internal and external stakeholders and wrote technical documents.
- Built a custom SQL database application that scraped Craigslist to find arbitrage opportunities for a used-car dealer client.
- Promoted twice; learned and participated in Agile software development.
Ventures
- BusinessOS (startup): AI-first custom software development with expert oversight and orchestration; building a custom ERP for an industrial baker as the cornerstone client.
- Advanced Equine Insight (advising): connected the company with distributors and the University of Wisconsin veterinary school.
Education and Credentials
- B.S. Economics (Math Emphasis) and Psychology, University of Wisconsin-Madison, 2012
- Google Project Management Certificate; PMP-eligible
- Named inventor on patents
Military Service
- Machinist's Mate, U.S. Navy, Honorable Discharge, 2003 to 2006
- USS Enterprise, Main Machinery Room No. 2
Earlier Experience
English Tutor, Literacy Network (June 2010 to April 2012); Data Entry and Technical Support Intern, Wisconsin Medical Society (November 2008 to June 2010); Assembler (Filters), Research Products (now AprilAire) (September 2006 to October 2007)